Irony, Pepsi, Steve Jobs, John Scully and iTunes

Those of you who lack the joy of a thorough knowledge of Apple Computer history will miss the irony in the advertising deal between Apple/iTunes and Pepsi (read more about the deal in this Mercury News link).

It is an incredibly shrewd plan, in my opionion, which should secure the windows installed base of iTunes, and thus boost iPod sales (which seem to be the very profitable main beneficiary to Apple of the iTunes online store - selling more than two a minute at last report).

Thank's to DB of Tram Town for the link. I must go dig up a good Apple biography to read again. DB (or Semi - I forget who's pseudonym is which) if you are reading, can I borrow one off you next time I'm in Melbourne?