What is Amazon getting at? or to?

First their own web site search engine, now they are integrating Alexa directory results into the regular Amazon site and offering their own style of cross-linking .

For instance, did you know that people who view my business site (pumptheory.com) also view massmedia.com.au? The Amazon wesite info page for pumptheory.com tells you all this and more—including that my "Average Traffic Rank" is 5,052,676! Can I exchange them for dollars?

This site (my blog) apparently only has a 4,852,959 strong Average Traffic Rank.

Even stranger, a friend's site has an Amazon ASIN product code:

http://www.amazon.com/exec/obidos/ASIN/B00009RE5T/ - thecodemill.biz