State of the art Audio and Makin' Bacon [www.theage.com.au]

Peter Olufsen was the chairman of Bang & Olufsen from 1989 until last year and is the nephew of the B&O co-founder Svend Olufsen.

As if to show that a good mind can be turned to different things, his primary qualification is a degree in farming from the Agricultural University of Copenhagen. In London, he wrote papers on the effective marketing of Bacon!

You can never have too much bacon, and you can never have consumer electronic gear that is too sexy. Peter O excells in both things—running a pig farm that is 10 times the Danish average farm size and also having run one of the world's premier consumer audio brands.

It just makes me like the Danish people even more!

Of course there is a long history of people ignoring their degree. My old boss and friend Tim is very proud of his film making degree—it doesn't help his IT career much, but he's a great story teller!