The Apple Way?

From the back cover:

The Apple Way reveals the secrets and management principles that keep Apple ahead of the curve--including innovative product development, cutting-edge marketing strategies, sleek design and packaging, and a high-performance corporate culture. You'll discover how Apple combines consistency with continuity and follow-through, and balances vision with practicality.

I have read way too many Apple/Steve Jobs books than is healthy, worked in the management of an Apple reseller here in Australia and basically ingested as much Apple as possible. I can tell you that the book is lying! There has been no contiguous strategy at Apple, other than letting smart people do stuff under the influence of the reality distortion field. Unless you count Steve swearing at his staff, there is no "high performance corporate culture". Apple has worked when it has embraced it's geek culture - design geekiness as well as technical geekiness.

I like Apple. There are a lot of good and bad lessons that can be learnt from Apple. I even like what I know about Steve Jobs. Given the chance to work in a Steve Jobs company, I would jump at it.

Having said that, it is precisely by not following reasonable, responsible rules that Apple beats the curve. Be very wary of any book that pupports to tell you "how Apple does it".