Managing your brand requires calm pragmatism
Anyone in Australia will be done to death with the John Howard v. Peter Costello saga. I like both men, and would vote for either. In fact I have a particular fondness for Costello (as wierd as that might seem) and would love to see him as the PM one day. Unfortunately for him, I think that Jeff Kennet's erudite words are very accurate:
The former Victorian premier says Peter Costello would jeopardise the federal Liberal Party's re-election chances if he tried to force a leadership showdown. Of course Kennett knows a thing or two about being ousted from leadership, and then coming back. He also knows a thing or two about shooting yourself in both feet. Costello could do worse than to look to Jeff for advice, rather than the more obvious parallel of the Hawke/Keating dustup. 05:22 PM, 11 Jul 2006 by Mark Aufflick Permalink | Short Link | Comments (0) 
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