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Microsoft PR Tactics

It's been almost a year since my last SCO litigation related post, but frankly since I started commenting on the SCO lawsuits four years ago it's just gotten more boring.

What continues to be interesting, however, is the insight into Microsoft from their dealings with SCO that get exposed in the court room. The latest installment, courtesy GrokLaw of course, is the following internal Microsoft email (emphasis added):

As discussed in our PR meeting this morning. David & I have spoken with Maureen O'Gara (based on go ahead from BrianV) and planted the story. She has agreed to not attribute the story to us

01:55 PM, 19 Apr 2007 by Mark Aufflick Permalink | Short Link | Comments (0)

Found|READ

Good friend Lars Pind and his business partner Christina Wodtke have just finished the release of Om Malik's new site Found|READ, powered by the collaborative platform PublicSquare.

FoundRead sounds interesting. Here's Om's blurb:

Mulling over this for a few days, it dawned upon me, that the lessons I am learning, thousands have learnt before, and might actually have a wider (and better) perspective on trials and tribulations of being a founder of a business. Not just a tech start-up, just any business. Why isn't there a resource that captures this tribal wisdom? What if we could
build one — one that can be shared by one-and-all?

While there are some excellent resources such as Reddit-powered YCombinator start-up site, Startupping, Venture Hacks ... what I envisioned was a digital salon — where the conversations were started, experiences shared, questions asked and answered — with us writers playing the role of a salon keeper, a.k.a. conversation lubricant.

...

FoundREAD is a shared resource, where anyone can contribute, either through their posts, or experiences or comments. You can choose to contribute freely or anonymously. Just like a GPS system helps us drive through a maze of freeways, the founders and entrepreneurs help their peers navigate the twisted, confusing roads of company building.

01:43 PM, 19 Apr 2007 by Mark Aufflick Permalink | Short Link | Comments (0)

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