1 degree 1 degree - A News Limited Initiative
Everyone's favourite media mogul is turning down the thermostat 1 degree, which will save 5% on heating usage. The video is worth watching. Even Rupert realises that acting on climate change is "simply good business". No overt attempt to pretend a moral high ground. Carbon neutral by 2010 - tough ask for a company with a carbon footprint of 641,150 tonnes, but Rupert isn't known for missing his targets. And perhaps this is the real momentum building. While democratic government waits for an overwhelming majority others will step in. Global business, aid groups, the courts, churches. It gets interesting from here. 11:49 AM, 25 Jul 2007 by Mark Aufflick Permalink | Comments (0) 
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